The Ministry of Micro, Small and Medium Enterprises (MSME) has signed a Memorandum of Understanding (MoU) with the Tribal Cooperative Marketing Development Federation of India (TRIFED) to enhance market access for eligible tribal artisans registered under the PM Vishwakarma Scheme.
According to the release, TRIFED will help with onboarding, capacity building, aggregation, quality assurance, packaging, and initial product cataloguing for eligible tribal artisans referred by the Ministry of MSME. Participating artisans’ products will be promoted and sold through Tribes India retail outlets and its online marketplace under a proposed “Tribes India–PM Vishwakarma Collection.”
The Ministry of MSME will identify potential sellers, encourage them to list items on tribesindia.com, conduct awareness workshops, and coordinate between the artisans and TRIFED. The PM Vishwakarma Scheme was originally launched on 17 September 2023 to support traditional artisans and craftspeople.
What it means
- TRIFED will assist with onboarding, capacity building, product promotion, and market access for eligible tribal artisans registered under the PM Vishwakarma Scheme through its retail outlets and online marketplace.
- A “Tribes India–PM Vishwakarma Collection” will be established to expand the visibility of products made by the artisans.
Source
Press Information Bureau, Government of India, “Ministry of Micro, Small and Medium Enterprises (MSME) signs MoU with TRIFED to Strengthen Market Access for PM Vishwakarma Artisans”. Read the original release.
Summary of an official release for general information only. Not investment advice. Read the original source before acting on any information.
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