The Ministry of Rural Development announced the conclusion of the First National SARAS Mela held outside Delhi-NCR at Punnami Ghat in Vijayawada, Andhra Pradesh. Organised in collaboration with the Government of Andhra Pradesh, the event brought together around 1,500 women entrepreneurs from Self-Help Groups and Lakhpati Didis representing over 30 States and Union Territories.
According to the release, the mela recorded cumulative sales of over ₹12.8 crore, with handloom and handicrafts accounting for 75% of the total sales. The SARAS Shakti Food Court generated more than ₹1.9 crore in sales. The event attracted over 12 lakh visitors despite a temporary closure due to Cyclone Arnab during its final days. Over 50 training sessions, structured buyer-seller meets, and digital onboarding desks were also organised to support rural enterprises.
What it means
- The mela recorded a total footfall of more than 12 lakh visitors.
- Cumulative sales at the event crossed ₹12.8 crore.
- Handloom and handicrafts accounted for 75% of the total sales.
Source
Press Information Bureau, Government of India, “First National SARAS Mela 2026 (outside Delhi NCR) Concludes on a High Note in Vijayawada, Records Over ₹12.8 Crore in Sales and Attracts More Than 12 Lakh Visitors”. Read the original release.
Summary of an official release for general information only. Not investment advice. Read the original source before acting on any information.
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